If you ask people who are considered experts in branding what represents an iconic brand and how diverse products and companies actually become iconic, every person will possibly give a different response.
Remarkably on the other hand, if you ask them to assemble a list of the most iconic brands in the world, their selections will most probably be identical.
Becoming an iconic brand has no formula. The procedure is continuous and very long, but certainly worth it.
An iconic status is a term given to brands that have a high degree and a guarantee of the high mental availability joined with its physical availability, which leads to commercial achievement and success.
There are several factors determining whether a brand is iconic or famous and well-known, and we believe that the following four factors are the most remarkable:– A significant and unique proposition influencing global audiences
– A clear branding created based on strong branding assets, making a brand certainly identifiable and distinctive such as: logo design
– Strategic and well planned consistency in different cases even when adjusting to new market, the brand should be consistent and keep the same brand strategy and similar visual codes and never reposition or rebrand themselves unreasonably.
– Iconic brands are usually successful in various markets and are often within the market leaders in their particular categories which gives them a global track record.
Brands like Nike, Lego and Jack Daniel’s are three of the most iconic brands in the world. Their positioning is created to attract mass audiences all over the world, with a unique branding and these brands never change their brand strategy for years and as a result, these brands are market leaders in their sectors.
